One year ago, together with the BMW group, we launched a private car sharing service in Madrid, Spain. The idea is simple – by retrofitting your MINI with a bluetooth module (similar to the hardware used in BMW’s carsharing service DriveNow), you enable keyless access through the MINI Sharing app, which MotionTools developed.
Owners of a MINI can subsequently open, close and release the engine of their car. And even better – sharing access to the MINI with family, friends or co-workers can now be managed in-app too, by inviting drivers, who then receive a secure, digital key through the app. Drivers can request bookings, just like they would in other car sharing apps. After the owner has accepted a booking, drivers only need the MINI Sharing app to access and drive the car while their booking is active.
One year and many modules and bookings later, we are now bringing the service to Barcelona together with a big batch of new in-app features. We noticed that once keyless access was enabled that owners would also invite themselves as drivers, so they could access their MINI only using the MINI Sharing app. We’ve therefore expanded features for owners, so it’s now even easier to access your car with the tap of a button. The launch of Barcelona marks an exciting new chapter for MINI Sharing. A new market means more potential customers, more participating dealers and therefore more insights that we can gain to improve and iterate the service.
Learn more about MINI Sharing here.
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Interested in launching your own private, station-based or free-floating sharing service? Utilise our technology platform MotionTools to launch innovative transportation ventures in a matter of weeks. Learn more about MotionTools here.
